For the quiet hours.
What you wear when no one is watching.

That is where Perla begins.

Not as a new brand. As a fourteen year decision.

Since 2012, we have been inside the machine: manufacturing intimate wear and sleepwear for the brands you know, from our own factory in Delhi. We built the patterns. Refined the fits. Ran the wash tests. We still do all of that. In 2026, we simply added one more name to the production line.

Our own.

Perla India. The first label we have ever made for ourselves.

We design for one moment. The one that belongs entirely to you.

Not the photograph. Not the occasion. 'The Quiet Hour', when the day is done, the door is closed, and the only thing left is how you feel in your own skin. That moment deserves the same attention we have spent fourteen years giving to everything else we make.

Every Perla piece is built on three things we will not compromise on.

The factory is ours. No third-party manufacturers. No outsourcing. Every piece is made in Delhi, by the same team that has been making apparel for India's leading D2C brands since 2012.

The fit is built for the Indian woman's body. Not adapted from a Western size chart. Built from over sixty fit sessions, refined over years of understanding how real women wear clothes.

It has to survive wash twenty. Every fabric, every seam, every detail is tested under real conditions — not lab conditions. If a piece does not hold its shape, colour, or softness, we make it right. That is not a policy. That is the standard we have always held.

Welcome to Perla India.

Made in Delhi. Built for India. Worn in the quiet hours.

Shrutii Jain & Umesh Kapoor
Co-founders, Perla India